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ONLINE MARKETING - SEM

Search Engine Marketing (SEM/PPC)

Search Engine Marketing (SEM) can be divided into 2 parts:

Sponsored Links
A sponsored link is an extremely targeted tool that can be purchased by companies to have their websites appear for specific search terms related to their services. Advertisers bid on keywords they predict their target customers will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or click-through a page with relevant content, the advertiser's ad will be shown. Therefore, by specifying a price that you are willing to pay for each click and a corresponding keyword ad position, and having an ad description which amplifies the quality score of the keyword ads, you can attract potential customers at the precise moment when they are searching for what you sell.

Content Match
Content Match picks a particular website bases on keywords and internet users' searching criteria, and then displays the relevant keyword ads on the search engine's partner sites. In other words, targeted Content Match results may be displayed based on the specific content of a publisher's site, geographic location, and other factors.

For more details of the partner sites of popular search engines, please refer to the corresponding pages.

 

Strong and Experienced

We have over 10 years experience in providing e-commerce solution with a growing clients base of over 1000 clients in 2008.

Cost per click / Pay per click advertising saves money

You only pay when your potential customer actually clicks on an ad to visit your website. We consistently improve the quality of your ads to ensure a higher ranking for your website without paying more money for clicks. Our flexible and transparent pricing enable you to maximize your Return on Investment (ROI).

Tailor-made campaigns with high flexibility

We have the SEM campaigns tailor-made for our honourable clients to best suit their needs and maximize their return on investment (ROI). Monthly budget can be freely adjusted.

Strong R&D Backup

We have a strong R&D team for the development of software; together with our own API which integrates with the search engines, allowing us to automate the account management and obtain specialized reports for analysis. In this way, our clients will have a clear picture of the conversion rate and effectiveness of their SEM campaigns.

High-Quality Customer Service

We take ownership of our clients' requests and will have a direct contact person responsible for your campaigns. Monthly reports showing the price and effectiveness of your campaigns will be provided. Adtexts can be amended for free at any time upon request.

 

APEC Online Marketing
Since 1999

Tel: 3721 9888
Fax: 3721 9788

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